Sunday, December 6, 2009

Exploring Dimensions of UX & Privacy (iii)

In the third analysis of exploring dimensions of UX and privacy, a product may have a great product experience, be technically secure & afford the privacy that most people want; but despite this, be perceived to be insecure, or to not do an adequate job with regards to privacy.

Online personal health record services could be considered to be in this category. Since the data is personal, people are cautious about the privacy and security of these systems. A 2008 study by the Markle Foundation* found that only 2.7% of adults are using electronic personal health records, though 79% see benefits of doing so; and over half of those who say that they are not interested in doing so cite worries about privacy and confidentiality.

* http://www.connectingforhealth.org/resources/ResearchBrief-200806.pdf

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Sunnyvale, California, United States
I work at Google as a User Researcher and manage the Apps User Research team. The job focuses on people first, which is why I love it. This blog is written from personal perspective, and is not intended to represent Google.