
Online personal health record services could be considered to be in this category. Since the data is personal, people are cautious about the privacy and security of these systems. A 2008 study by the Markle Foundation* found that only 2.7% of adults are using electronic personal health records, though 79% see benefits of doing so; and over half of those who say that they are not interested in doing so cite worries about privacy and confidentiality.
* http://www.connectingforhealth.org/resources/ResearchBrief-200806.pdf

Hi Jenny,
ReplyDeleteI just ran across your blog and thought you might be interested in checking out the privacy product the company I'm working with is developing. I'd love your comments regarding the UX or anything else. www.getcocoon.com we're in beta still and there's lots more to do, but I'm optimistic that our timing is right with the product.
Thanks and have a great day!
David Kris
Oh, and you can reach me at: dkw(at)vworldc.com.
ReplyDeleteThanks!